The marketer of an herbal remedy that falsely claimed to reduce memory loss has been ordered to stop targeting Iowans, authorities said. 

JGG Enterprises Inc. and its owner, Joseph Gregory Grelock, have been barred from marketing

 Intellux and other dietary supplements in Iowa that claimed to provide health benefits without scientific evidence

state Attorney General Thomas Miller said.

The company, which denies liability, was also ordered to pay $25,000 in refunds to more than 180 Iowa consumers and $10,000 to support future enforcement of Iowa’s Consumer Fraud Act, authorities said. 

The seller touted online that its supposed brain-boosting herbal pills would reduce memory loss and “ignite your brain’s true powers and potential,” the attorney general’s office said. 

“These ads preyed on the understandable desire of older Iowans to restore a keen memory and mental focus that may have deteriorated with age,” Miller said in a statement. “These defendants claimed benefits for their pills without having the required scientific support, and that’s consumer fraud.”

The court-approved agreement was finalized in November.