This helps explain why the PBMs want you to use their mail order pharmacy

This is a price quote from one of the major PBM’s websites and a Medicare Part D prgm.

The TOP PRICE is for 30 days supply and labeled as IN-STORE. The second price is for a 90-day supply labeled as MAIL ORDER. The mail order – I PRESUME – is the mail order pharmacy owned by the PBM managing the Part D Rx billing/payment.

Generally, mail-order pharmacies have a mandatory 90-day supply of all Rxs they fill. Would a prescriber willingly change the C-II they wrote for 30 days to a 90-day supply?

Would the fact that the mail order pharmacy wants to charge the pt 5-6 times the cost/dose of filling their Rx at a local community pharmacy?

According to GoodRx… the lowest quoted prices were $32 & $67 respectively for the two quantities.  Either one of those issues could cause the pt to go without their needed medication. The Prescriber is unwilling to prescribe a  90-day supply and/or the patient can’t afford the PRICE!

There is little question why the PBM industry is trying to run as many pharmacies – especially independent pharmacies – in rural areas. So that they can create an untold number of “pharmacy deserts” so that the PBM industry can “persuade” all these pts with no nearby pharmacies, to utilize their PBM mail-order pharmacies and more profits to their bottom line.

You may have to CLICK TWICE ON THE IMAGE to get it more readable

Navigating The American Healthcare System | South Park: The End Of Obesity

FTC: Healthcare Corps selling your HIPAA PHI is worth abt $10/pt fine

Is $10 the Best BetterHelp Could Do for Violating Patient Privacy?

https://www.medpagetoday.com/opinion/prescriptionsforabrokensystem/110292

In healthcare, privacy is paramount. It is an essential component of building trust with patients and, well, protecting patient privacy is also the law.

Or it is supposed to be.

According to charges broughtby the Federal Trade Commission (FTC), the online therapy provider BetterHelp (now a part of Teladoc Health) allegedly used and disclosed sensitive user data — including internet protocol (IP) addresses, email addresses, and information in health questionnaires — to social media giants like Facebook, Pinterest, and Snapchat, among others. In its findings, the FTC said BetterHelp misrepresented its compliancewith the Health Insurance Portability and Accountability Act (HIPAA).

While it remains unclear whether BetterHelp’s actions constituted a direct violation of HIPAA, the allegations in this case are alarming. BetterHelp allegedly disregarded the implicit confidentiality patients believe exists with their therapists, no matter the medium through which care is delivered.

Patient Privacy Is Worth More Than $10

In 2023, BetterHelp reached a $7.8 million settlementwith the FTC in its case. Patients were to receive a payment as a part of BetterHelp’s settlement.

The total value of the refund per consumer? Just under $10 — a fraction of the $260 to $400 average monthly costof care through BetterHelp.

That figure clearly trivializes the potential damage to those affected. Beyond not adequately reimbursing patients financially, $10 does not begin to address the emotional and psychological impact of knowing one’s private data may have been used without consent. That violation may have compounded the hurt and trauma for which these patients sought care in the first place.

The violation also arguably damaged the reputation of all providers, especially those that operate exclusively online. When confidentiality is compromised, and trust is breached, it potentially deters people from seeking essential mental health services.

Is $10 the best BetterHelp could do?

Systemic Issues in Privacy Breaches

The privacy concerns highlighted by the BetterHelp case are not isolated. The industry has seen a surge in data breachesover the last several years.

The recent Change Healthcare cyberattackwas widely publicized, and, perhaps better than any other story, highlighted the fragility of our integrated billing and prescription transmission system for both patients and practitioners. (Side note: UnitedHealth Group may want to use multi-factor authentication

As a result of the Change Healthcare security lapses, nearly 80% of physiciansopens in a new tab or window have faced reimbursement backlogs or lost revenue, and patients have seen delays in procedures and prescriptions. While it appears timely reimbursements were the top-line issue reported in this case, patient privacy concerns should have been at the forefront too, with the House Energy and Commerce Committee finding that patient informationfrom the attack likely made its way onto the dark web.

Similar privacy concerns exist within traditional healthcare settings, particularly involving third-party scheduling software services that have sold patient information.

Privacy concerns are exacerbated by incentives to monetize consumer information. A study published in JAMAin April 2024 found that 96% of hospital websites transmitted user information to third parties such as Meta and Google. It is unclear what Meta, the owner of Facebook and Instagram, does with this information, but similar practices have been suspected to be used to inform health-related advertising

These incidents clearly demonstrate the pressing need for stringent data protection measures across all healthcare platforms, digital and traditional.

Washington Must Enhance Data Protections

The expansion of telehealth has transformed healthcare delivery, making it more accessible and, often, more efficient. But the rapid growth of this sector must not outpace the development of robust safeguards for patient privacy.

The House currently is considering a bipartisan data privacy bill(the American Privacy Rights Act [APRA]), that if approved by the chamber and the Senate and signed into law, would provide a data privacy regime for all sectors of the U.S. economy, including healthcare. More specifically, the bill would give consumers the opportunity to gain access to, correct, and delete any of the personal data companies gather and share about them. While organizations subject to HIPAA would be mostly exempt, they would need to comply with APRA’s data security provisions.

The APRA would also enhance consumer rights when it comes to non-HIPAA-protected information, like search queries and information recorded on mental health apps. Finally, APRA would allow consumers to sue companies that unlawfully transmit or collect covered data. (Maybe they would get more than $10.)

This draft bill is a good start.

Ensuring the security of patient data is a critical ethical obligation. As we continue to navigate the complexities of healthcare in the digital age, it is imperative that all stakeholders in the healthcare marketplace, including regulators, providers, and technology partners, reaffirm their commitment to protecting patient information. This task involves not only adhering to existing laws and regulations, but actively advocating for stronger protections and more transparent practices. It is also essential that patients stay informed and vigilant about their rights and the ways their data is used.

The BetterHelp settlement serves as a stark reminder of the vulnerabilities in telehealth and data security. Patients and livelihoods are at risk. As we embrace the immense promise of technology in healthcare, we must also prioritize the protection of the very individuals we aim to serve, and we must have strong regulatory protections, as well as penalties, for breaches.

The integrity of medicine, particularly mental healthcare, depends on our ability to safeguard patient data.

An Epidemic of Racism in Peer Review: Killing Access to Black and Brown Physicians

Here is an interesting article, and I did not have time to convert all 35 pages to *.jpg format.  I have shared the first page of the report and there is a hyperlink to upload and read all 35 pages.

AHLA – An Epidemic of Racism in Peer Review Killing Access to Black and Brown Physicians – An Epidemic of Racism in Peer Review- Killing Access to Black and Brown Physicians-Welch and Hoffer 5-2022

 

2/6/23, 6:18 PMAHLA – An Epidemic of Racism in Peer Review: Killing Access to Black and Brown Physicians

Page 1 of 35

https://www.americanhealthlaw.org/content-library/journal-health-la…4-c09f-4843-b0c9-07f106057b84/An-Epidemic-of-Racism-in-Peer-Review

ABSTRACT: Recently, the medical profession has experienced a signicant increase in
the number of adverse medical sta actions against physicians of color. Tis crisis is one of
epidemic proportions and impact, threatening the economic, physical, and mental well-
being of African American physicians and taking a corresponding toll on the health and
lives of Black patients, who are already negatively impacted by the systemic racism in the
health care system. Tis article will explore the history, context, and nature of medical
sta actions and corresponding legal challenges; health outcomes and the importance of
access to physicians of color; the perversion of the peer review process with underlying
themes of economic competition, preservation of power, racism, and unconscious bias;
and some suggested actions for tangible reform.
An Epidemic of Racism in Peer Review: Killing
Access to Black and Brown Physicians
 May 23, 2022
Sidney Welch, Akerman LLP | Tricia “CK” Hoffler, CK Hoffler Firm
May 2022 Volume 16 | Issue 1
Journal of Health and Life
Sciences Law
2/6/23, 6:18 PMAHLA – An Epidemic of Racism in Peer Review: Killing Access to Black and Brown Physicians
Page 2 of 35
Introduction
Medicine is not immune to the larger societal ills. Te past few years have shined a
spotlight on racial inequities, leading the American Public Health Association, American
Academy of Pediatrics, and the American Medical Association, among others, to
publicly declare that racism is a public health crisis and to suggest redress in a myriad of
dierent ways.
Mirroring this national crisis at a focused level, the health law bar and the media have
reported a signicant increase in the number of adverse medical sta actions against
physicians of color—raising a question among some physicians whether this increase is
attributable to an increase in medical sta actions motivated by racism or an increase in
the number of physicians of color coming forward to challenge some of these actions.
Nonetheless, it is a crisis of epidemic proportions and impact, threatening the economic,
physical, and mental well-being of African American physicians, ofen with devastating
impacts to the availability of care to many already underserved patients in this country.

How private equity rolled Red Lobster

Back in the 1960s, there was this guy – Albert J. Dunlap https://en.wikipedia.org/wiki/Albert_J._Dunlap who was known at the peak of his career as a professional turnaround management specialist and downsizer.

He was known by the nickname “Chainsaw Al”. He would break up a company and sell off “parts”, because the parts were worth more than the company was a whole.

Just do a web search on “private equity acquisitions in the healthcare sector”  Below is a paragraph from an online article about private equity acquiring office practices and hospitals. Private equity companies are probably the worst part of our capitalist markets.

It would appear that the pt is just considered a conduit to move money from the pt’s insurance company to their bottom line. Maybe the pt gets the best care and outcome for the least amount of money that can be spent on pt care.

Unfortunately, those pts who tend to be “passive” – don’t speak up and/or advocate for themselves may be at risk for some of the worst-case health outcomes.

https://sph.brown.edu/news/2024-02-14/private-equity-health-care  The healthcare sector is witnessing a significant transformation as private equity (PE) firms step up their acquisition of physician practices. This trend reflects a broader shift within the healthcare industry of corporate investors acquiring healthcare providers, driven by the allure of short-term profitability and efficiency gains. It also raises questions about the implications for healthcare quality, accessibility, and the overall impact on the U.S. healthcare system.

Image: bankruptcy protection red lobster

https://www.nbcnews.com/news/amp/rcna153397

Angry that your favorite Red Lobster closed down? Wall Street wizardry had a lot to do with it.

Red Lobster was America’s largest casual dining operation, serving 64 million customers a year in almost 600 locations across 44 states and Canada. Its May 19 bankruptcy filing and closing of almost 100 locations across the country has devastated its legion of fans and 36,000 workers. The chain is iconic enough to be featured in a Beyoncé song.

Assigning blame for company failures is tricky. But some analysts say the root of Red Lobster’s woes was not the endless shrimp promotions that some have blamed. Yes, the company lost $11 million from the shrimp escapade, its bankruptcy filing shows, and suffered from inflation and higher labor costs. But a bigger culprit in the company’s problems is a financing technique favored by a powerful force in the financial industry known as private equity.

The technique, colloquially known as asset-stripping, has been a part of retail chain failures such as Sears, Mervyn’s and ShopKo as well as bankruptcies involving hospital and nursing home operations like Steward Healthcare and Manor Care. All had been owned by private equity.Asset-stripping occurs when an owner or investor in a company sells off some of its assets, taking the benefits for itself and hobbling the company. This practice is favored among some private-equity firms that buy companies, load them with debt to finance the purchases and hope to sell them at a profit in a few years to someone else. A common form of asset-stripping is known as a sale/leaseback and involves selling a company’s real estate; this type of transaction hobbled Red Lobster.

In recent years, private-equity firms have invested heavily in all areas of industry, including retailers, restaurants, media and health care. Some 12 million workers are employed by private equity-backed firms, or 7% of the workforce. Companies bought out and indebted by private equity go bankrupt 10 times more often than companies not purchased by these firms, academic research shows. In a report this month, Moody’s Ratings said leveraged buyouts like those pursued by many private-equity firms drive corporate defaults higher and reduce the amounts investors recover when the companies are restructured.

The sale/leaseback that helped sink Red Lobster involved the July 2014 sale of premium real estate underneath 500 of its stores, which generated $1.5 billion. But that money didn’t go back into Red Lobster; it went instead to the private-equity firm to finance its purchase of the chain, Red Lobster’s press release said. That firm was San Francisco-based Golden Gate Capital, with $10 billion in assets.Golden Gate had paid $2.1 billion to buy Red Lobster in May 2014, so the real estate sale was crucial to the firm’s financing. “Red Lobster is an exceptionally strong brand with an unparalleled market position in seafood casual dining,” Josh Olshansky, managing director at Golden Gate, said at the time, a press release announcing the deal shows.

The $1.5 billion sale crippled Red Lobster. After the real estate was sold, Red Lobster had to pay rent on stores it had previously owned, significantly increasing its costs. According to the bankruptcy filing, by 2023 its rents totaled $200 million a year or approximately 10% of its revenues.

Asked about the negative impact the sale/leaseback had on Red Lobster, a Golden Gate spokeswoman declined to comment.

The company that bought the properties, American Realty Capital Partners, got a very good deal, the press release announcing the sale/leaseback said. It characterized the Red Lobster stores it had purchased as “irreplaceable locations” and “high-quality real estate located at main intersections in strong markets,” but noted the properties were sold “at below replacement cost.” Under the terms of the sale, Red Lobster would also see regular rent increases of 2% a year, the release noted.

American Realty Capital Partners was acquired by Realty Income in 2021. Realty Income did not respond to a request for comment on the sale/leaseback.

The sale of the Red Lobster stores hurt the company several ways. First, it meant the chain would not benefit from any upside in the commercial real estate market. In addition, the new owner of the real estate did not appear to give Red Lobster good deals on rents. As Red Lobster’s CEO noted in a bankruptcy court filing, “A material portion of the Company’s leases are priced above market rates.”

As is typical in private-equity buyouts, Golden Gate’s purchase of Red Lobster significantly increased the chain’s debt, adding higher interest costs to its burden. In 2017, Moody’s Ratings, an independent ratings agency, downgraded Red Lobster to a negative outlook from stable. Moody’s cited the chain’s “persistently high leverage,” or debt.

“Carrying a lot of debt and not owning your real estate puts companies at a disadvantage,” said Andrew Park, senior policy analyst at Americans for Financial Reform, a nonprofit and nonpartisan organization advocating for a stable and ethical financial system. “Red Lobster is yet another example of that private-equity playbook of harming restaurants and retailers in the long run.”

In 2020, Golden Gate exited its Red Lobster investment, selling to Thai Union Group, a Bangkok-based company, and an investor group. Thai Union calls itself the “world’s seafood leader” and its brands include Chicken of the Sea tuna products and King Oscar sardines. Terms of the transaction were not disclosed.

Regarding the bankruptcy, a company spokesman provided a statement saying, “Thai Union has a been a supplier to Red Lobster for more than 30 years, and we intend for that relationship to continue. We are confident that a court-supervised process will allow Red Lobster to restructure its financial obligations and realize its long-term potential in a more favorable operating environment.”

Bankruptcies of companies like Red Lobster have a multiplier effect on the overall economy and contribute to a sense of unease among consumers and workers, said Robert Reich, a former labor secretary under President Bill Clinton.“One of the reasons people feel so insecure is you’ve got in the background, behind the curtain, a lot of these financial games that ultimately are making the very rich richer, and hurting America’s working and middle class,” Reich said in an interview. “All of the people who were supplying Red Lobster, all of the people who are essentially providing services to Red Lobster, the small businesses in the communities affected by mass layoffs, they are next in line, they are experiencing the ripple effect.”

Red Lobster’s employees are bearing the brunt of the collapse. Austin Hurst is one, a former grill master at a Red Lobster in Arizona. In an interview, he said he learned from a friend his store had closed and has not heard from his manager or any higher-ups at the company. He said he was told his store had been profitable until about 3 months ago.

“About a month before the close, the district manager came in and was like, ‘Yeah, this Red Lobster is looking really bright. And you guys are going to stay open for sure,’” Hurst recalled. 

Hurst said he was offered a job at another Red Lobster location but it requires a longer commute and pays $17 an hour, down from the $19 he was making before.

Sen. Edward Markey, a Democrat from Massachusetts, where eight hospitals operated by bankrupt Steward Health Care are, recently held hearings on private equity and health care. He has also proposed legislation that would require greater transparency from health care entities owned by private-equity firms, including the disclosure of sale/leaseback arrangements as well as fees collected by the private-equity firm, and dividends paid by the health care entity to the private-equity fund.“My legislation is quite simple,” Markey said in an interview. “To make sure that these financial shenanigans don’t have a profound impact upon communities across our country, the Department of Health and Human Services has to determine whether or not the sale of the land underneath these hospitals and then having that land rented back to the hospitals isn’t having a negative impact on the provision of health care in that community.”

Private equity is emerging in all parts of our economy, Markey added, but its most profound impact is in health care. “The more private equity gets into the hospital business,” he said, “the more this is just a preview of coming atrocities affecting our health care system.”

Optum ditching facilities and staff to protect bottom line?

Optum is a PBM, the FDA and many state legislatures are looking into how the PBM industry functions financially and Pres Biden is claiming that he is going to lower Rx prices. Is this how Optum is trying to get a head start on any impact that all of these things could do to protect their bottom line? Closing a 93,000 sq ft facility – that is about 1.5 times the size of your average Walmart store.  The second article states that RN case managers are being laid off. Are these part of the process dealing with prior authorizations? Does this mean that more PAs will be denied and/or take longer to get one approved?

Optum laying off 129, closing Ohio facility

https://www.beckershospitalreview.com/finance/optum-laying-off-129-closing-ohio-facility.html

Optum is closing a Change Healthcare facility in Toledo, Ohio, resulting in the termination of 129 employees located in Ohio or working remotely.

The layoffs will occur in three waves from July 15 to Sept. 6, according to regulatory documents filed with the state on May 16. The 93,000-square-foot facility is located at 100 North Byrne Road in Toledo.

In April, former employees with Optum and its subsidiaries took to social media regarding a reduction in force they say occurred across the company. Optum declined to provide more information about the layoffs at the time, and it is unclear if they are connected to the Toledo layoffs.

Optum also laid off an unknown number of employees in August. Affected facilities included the Everett (Wash.) Clinic and the Polyclinic in Seattle; Morgantown, W.Va.-based MedExpress Urgent Care; and San Antonio-based WellMed.

Here is a earlier article concerning these layoffs

Optum enacts layoffs, workers say

https://www.beckershospitalreview.com/workforce/optum-enacts-layoffs-workers-say.html

Former employees with UnitedHealth Group’s Optum and its subsidiaries took to social media beginning April 18 regarding a reduction in force they say occurred across the company.

Optum declined to provide more information April 19. Becker’s has not confirmed an exact number or range of employees who may have been terminated or when layoffs would be effective.

Across LinkedIn, former employees with Optum and affiliated providers have detailed layoffs enacted at their organizations. A range of roles appear to have been affected, from RN case managers to senior director and management positions.

In 2023, many large insurers conducted large workforce reductions due to financial or operational challenges in certain segments, along with restructuring strategies. 

Optum also laid off an unknown number of employees in August. Affected facilities included the Everett (Wash.) Clinic and the Polyclinic in Seattle; Morgantown, W.Va.-based MedExpress Urgent Care; and San Antonio-based WellMed.

UnitedHealth is still recovering from the cyberattack on Change Healthcare in February — the company had reinstated 80% of the functionality for its claims, payment and pharmacy services as of April 16.

UnitedHealth Group posted a $1.4 billion net loss in the first quarter of 2024, primarily due to the sale of its Brazil operations, along with the cyberattack. Despite the losses, the company beat investor expectations.

How we could cut the illegal opioid drug poisoning

I know that it would be crazy to expect our Federal Gov to address this crisis with a business mindset.  Go after the crisis like Walmart or Amazon gets rid of competitors, sell stuff FOR LESS!

Addiction is never going to go away. It is claimed that alcohol causes 100,000/yr deaths, but only about 1% of the deaths are from alcohol toxicity BAL >0.4. One percent is 1,000/yr OD from alcohol. This is probably because alcoholic know the “strength” of their drug of choice and know what their limit is.

The Feds seize how many tons of illegal Fentanyl?  Hire a pharma to test, to make sure that it is only Fentanyl. Take the seized Fentanyl and create standardized- unique tablets- with several strengths- and sell them at the Feds net cost. Undercut the street merchants and the Mex cartels.  Maybe put the bottles of these opioids in vending machines in highly visible locations to help prevent vandalism. This way, chronic pain pts could get adequate therapy and addicts can get their “fix” and hopefully fewer would OD/poisoned.

Was George Orwell a futurist and we are seeing it now 40 yrs later?

Protesters gather to speak out against pharmacy benefit managers

https://fox2now.com/news/contact-2/protesters-gather-to-speak-out-against-pharmacy-benefit-managers/

ST. LOUIS – Dozens of protestors are making sure they were seen and heard Friday morning outside Express Scripts in north St. Louis County. 

They say pharmacy benefit managers, like Express Scripts, are manipulating drug prices, steering patients to their own mail and retail pharmacies and creating obstacles for patient access. Park Hills, Mo., resident Loretta Boesing organized the event.

“The fight will continue until we get justice, until we get protection as patients, until there’s justice for every pharmacy that’s closed due to their monopolistic practices,” Boesing said.

FOX 2 first met Boesing in 2018 after her family was forced by insurance to switch to a mail-order pharmacy. Her son’s medication was poorly packaged and damaged in the heat. The dose sent him into liver rejection, and he was lucky to survive. The experience spurred her activism.

“We need more protection. We need the FTC and our legislators to do more,” she said.

Local independent pharmacy owner Jerry Callhan took part in the protest. Since 2019, we’ve chronicled his growing criticism of pharmacy benefit managers, the impact on his patients and his business.

“People need to understand how they’re getting shafted by the PBM industry” Callahan said.

Friday’s protest had national reach. Himanshu Patel owns an independent pharmacy in Chattanooga, Tenn.

“It’s about life and death for me. It’s either come here and fight or stop working as a pharmacist and do something else,” Patel said.

Doug Hoey is CEO of the National Community Pharmacists Association.

“There’s legislation that’s been passed in the house, but we need the senate to take it up. And there’s also legislation that would help with Medicare, which is a third of the business of the average pharmacy,” he said.

Missouri Democrat Lucas Kunce, who attended the protest, says he’d fight for it if elected to the U.S. Senate.

“We need to use the Federal Trade Commission, the Department of Justice, we need to use all the tools at our disposal to just enforce the monopoly laws we have, break these guys up and protect us from their predatory actions,” Kunce said.

Express Scripts gave FOX 2 the following statement:

“The health of our customers is at the center of all we do. We work relentlessly to ensure our customers can access their medications at the lowest possible cost and in the way that is most convenient for them. Our flexible pharmacy networks include pharmacies of all scales and sizes, including large chains, regional and independent pharmacies, as well as home delivery options.”

Express Scripts

“We hadn’t had something that brought us all together and united us against these corporations. That is my goal here today. This is just the start. This is only the beginning,” Boesing said.

GA Governor Kemp veto bill to prevent PBM from paying indy pharmacies less than chains get paid

On ‘This Week in Pharmacy’ we’re blowing the doors off the story in Georgia how Owners of independent pharmacies are criticizing Governor Brian Kemp’s decision this week to veto legislation aimed at rectifying a situation that has left them at a competitive disadvantage with pharmacy chains. We’re also talking about Identification Technolgies driven by A.I., by Alitheon, with a huge impact to the world of counterfeit medications. Independent Pharmacy Owners in Georgia take another blow to the face as their businesses and PublicHealth Services to their communities are threatened by the latest decisions on Senate Bill 198. Owners of independent pharmacies in Georgia are criticizing Gov. Office of Governor Brian P. Kemp ’s decision this week to veto legislation aimed at rectifying a situation that has left them at a competitive disadvantage with pharmacy chains. Senate Bill 198, which the state House and Senate passed with only one “no” vote, would have required the State Health Benefit Plan (SHBP) covering teachers and state employees to reimburse independent pharmacies filling prescriptions at rates no less than the average reimbursement provided to chain pharmacies. Full article here: https://lnkd.in/epQsshEB This is State Representative Buddy Carter’s home state and as a pharmacy owner, I am sure he’s in disagreement with this decision which will exacerbate the problems our Georgia State Independent pharmacies are facing, causing many to face financial problems and some pharmacies will be forced to close. To add to this story, PPN was informed that the President of the Georgia Pharmacy Association Mr. Joe Ed Holt was fired from PruittHealth for publicly disagreeing with the decisions of Georgia State Governor Kemp vetoing SB198 which makes reimbursement for Independent Community Pharmacies unfair compared to mail order and chains?? “Fraudulent and unidentified goods infiltrate nearly every industry, damaging businesses, economies and livelihoods, as well as risking public health and safety,” said Roei Ganzarski, CEO of Alitheon. “TIME’s recognition of FeaturePrint as a leading invention puts this growing problem in the spotlight, where it should be.” Alitheon’s FeaturePrint enables you to trace and authenticate any individual items wherever they go and along the way, including medications. On the assembly line or in the marketplace, track and trace the one in the millions and know with certainty, that they are not being swapped, changed, or faked along the way.